From Software Engineer to Film PRO: The Dual Journey of Vaisakh
Born in Aluva, Mr. Vaisakh C Vadakkeveedu’s professional journey is an interesting blend of technology and film publicity. With a B.Tech degree in Computer Science, he initially followed a conventional career path by stepping into the IT industry as a software engineer. However, his story did not stop there. Today, he continues to work at Cognizant while simultaneously building a strong identity for himself as a film Public Relations Officer (PRO), a role he has been passionately involved in for over a decade.
Mr. Vaisakh’s entry into the world of PR dates back to 2012, a time when digital marketing in the Malayalam film industry was still at a nascent stage. His first exposure came through digital publicity work for the films Thappana and Run Baby Run. These projects marked the beginning of a shift in how movies were promoted online, and he was part of that early transition. Over the years, his consistent involvement in digital campaigns helped him understand audience behaviour, publicity strategies and the evolving role of online media in film promotion.
While he worked on several projects over the years, Jaya Jaya Jaya Jaya Hey became a turning point in his career, as it marked his journey as an independent PRO. From there, he went on to handle publicity for notable films such as Manjummel Boys | 2018 Everyone Is a Hero | Amaran |ARM |Pulimurugan | Alappuzha Gymkhana | Narivetta |Rekhachithram | Padakkalam and Pet Detective. Among many others, His work spans both online and offline publicity, ensuring that films receive visibility across platforms while maintaining strong industry connections.
When asked why he chose PR and digital marketing as a parallel career, Mr. Vaisakh speaks candidly about his passion for films. A die-hard Mammootty fan, his admiration for cinema pushed him to look for ways to enter the industry beyond traditional roles. He was also actively writing articles, which further strengthened his interest in media and communication. Digital marketing, according to him, felt like the most practical and organic entry point into the film world, combining creativity with strategy.
One of the highlights of his career was handling Kerala PRO responsibilities for the Tamil film Amaran, which also became his first non-Malayalam project. This opportunity came after his work on Manjummel Boys, through industry connections with RKFI. He also had the chance to work as a PRO for Kalamkaval, starring Mammootty an experience he considers especially meaningful, as it involved working for a film featuring his idol.
He describes the process as flexible and driven purely by passion. Being part of the Kerala PRO Association has also helped him stay connected within the industry and collaborate effectively with fellow PROs.
PRO Vaisakh is an avid traveller who frequently explores destinations across the globe. Within India, he often travels to Himachal Pradesh, where he has completed several trekking expeditions.
Mr. Vaisakh is currently associated with upcoming projects such as Patriot | Aadu 3 | Athiradi | Kattalan | Thalaivar 173 | Chatha Pacha. Looking ahead, he aims to gradually move into project designing and eventually, film production. He believes that choosing films for PR work often depends on content, recurring collaborations with production houses and directors and sometimes through trusted references.
Throughout his journey, one constant support has been Jinu Anil Kumar, who works closely with him on PR activities. Together, they continue to navigate the fast-paced and ever-changing landscape of film publicity.
Mr. Vaisakh’s story stands as an example of how passion, adaptability and persistence can bridge two seemingly different worlds, technology and cinema into a single, fulfilling career path.